Philippine city looks to attract call centers

22.06.2006
While call centers in Metro Manila struggle with dwindling labor supply, those in Cebu City are confident that supply will take care of itself as more locators flock to this Southern city.

'When the demand is there, things start to happen,' said Bong Borja, president of U.S. operator PeopleSupport, which has two facilities in Cebu City.

'The demand is spurring supply, it's almost infinite. There are reports saying this is now becoming a 30 billion-dollar industry,' Borja said during a panel discussion in an ongoing industry forum held here.