PC World’s midnight opening a ‘low key event’ which ‘shifted the new iPad quickly'

17.03.2012

Yesterday, ready to sell at 12.01am on 16 March. PC World closed its doors again at 1.30am. Lovett couldn't tell us how many of the new iPads were sold in PC World in the hour and a half opening slot, but he said that it helped to shift the new iPad quickly.

Find out more about the new iPad launch in our , and our reports on the and Apple Store events.