The National Outsourcing Association (NOA) has launched its Outsourcing Works campaign to "fight back against the negativity surrounding the sourcing industry following recent high profile failures".

It says Outsourcing Works will "unite the industry into one coherent voice that will elucidate the value that outsourcing brings to the UK, both in terms of job creation and efficiency gains".

The NOA claims the UK outsourcing industry is the second biggest employer in the UK economy, employing over three million people. "Although the NOA is aggrieved at the recent lambasting of our industry, we understand the need for outsourcing to prove its worth", it said.

The NOA said the public wanted to see evidence of the "macro-economic advantages that outsourcing brings", such as its track record of job creation and its positive contribution to the UK economy, which is what the campaign will aim to do.

The campaign will also involve the distribution of best practice guides and the NOA aims to work with the government to help reduce youth unemployment. There will also be an Outsourcing Works Symposium in June 2013.