Pramod Bhasin, Genpact president and CEO, said that companies are investing on outsourcing services because they are embracing it as a new reality. 'Some will view this defensively. Others will use this offensively. Very few can ignore the level of savings and efficiency being delivered.'
Bhasin added that those who grab the opportunity and drive it as a strategic advantage will be able to focus more on their businesses because outsourcing changes the notion of what is core and non-core.