The fellow (hereafter referred to as "PR Guy" or "PR Genius") started his note out with this grabby lede: "So we all know that cell phones harbor more bacteria than a toilet -- but nickel may be the real culprit, leading to "mobile phone dermatitis."

PR Guy, you had me at "bacteria."

Then he dropped some real science on me: "The British Association of Dermatologists issued a warning to doctors on Friday regarding ."

Of course I wanted to see graphic images of this terrible affliction. But, turns out, "cell phone dermatitis" is so prevalent that a Google image search came up with a big ZERO.

Undeterred by that detail, PR Guy continued: "How common is nickel in cell phones? Several universities found that 10 out of 22 devices have it!" (I just love that statistic. Not "5 out of 11", or "almost half" but "10 out of 22." It probably means they surveyed 22 devices total.)