The new version marks the first use of the Oracle moniker on the Siebel offering. The database company completed its acquisition of the hosted CRM vendor in January.

Oracle CRM OnDemand Release 10 offers updated customization capabilities, improved sales and service features, and enhancements targeting the life sciences and financial services industries, Oracle said.

Bruce Hipkiss, vice president of sales at Specialty Sales and Marketing Inc., said he was most interested in the customization feature when the company started using a beta release of the new hosted version last month.

The Mississauga, Ontario-based company provides sales and marketing services for the automotive, heavy-duty truck fleet and industrial aftermarket industries.

Hipkiss said his company has customized the application to allow its workers to import external data into the CRM software. For instance, salespeople can now see financial reports inside customer records.