Additional levels include Gold, wherein partners get broader access and reselling rights to Oracle products and can also begin working toward "specialized" status.

Platinum partners will get the most help from Oracle, but will need to specialize in at least five areas of Oracle technology.

As part of the effort, Oracle is broadening the amount of certifications it offers, according to Althoff. Its certification program traditionally focused on Oracle's database, but will now provide "that same in-depth level of certification and coverage across the portfolio," he said.

Staffers who feel prepared due to their experience in the field can take certification exams without any mandatory classes, Althoff said. There is a "small administrative cost" for the exams, according to Althoff.