Specialized partners closed three times as many deals as non-specialized ones, and those transactions are 50 percent larger, said Judson Althoff, senior vice president of worldwide alliances, channels and embedded sales. Althoff revealed those details during Oracle's fiscal 2013 partner kickoff event, which was webcast.

"We're focusing on specialization because we think it makes you sell better," Althoff said. Of course, Oracle also generates revenue from specializations, which are offered in silver, gold, platinum and diamond tiers,

Oracle has also certified 30,000 additional implementation consultants in the past year, nearly doubling its base to almost 60,000, according to Althoff. The company wants that number to get even higher, and also hopes systems integrators can "wrapper" Oracle's technology into "repeatable offerings" that can be sold again and again, he added.

Last year, Oracle spelled out a partner strategy that would see its own internal sales team focus on the company's largest accounts, with partners urged to tackle the broader market.

That plan hasn't changed for Oracle's fiscal 2013, Althoff said. "Our strategy is to be consistent."