Yesterday, Apple was still flagging up the 27-inch iMac on its UK home page as the must have new toy, with no sign of the diminutive iPad anywhere.
That has now changed - a succession of iPad images now appear when you visit the Apple UK website although clicking on pricing only reveals US dollars.
"Wi-Fi models shipping in late March. 3G models shipping in April. UK pricing to be announced," Apple simply notes.
Those looking to pre-order the iPad will have to wait. You can sign up to be alerted when UK pricing and availability is released on the Apple page. "If you'd like to be notified when iPad will be available to order, just enter your email address in the box to the right," it says.