The comments came as Totilo quizzed Dunaway about how Nintendo could appeal to customers, beyond Nintendo loyalists and the huge number of non-gamers it had brought into the gaming fold thanks to Wii Sports, Brain Training and the like.

"If you look at something like The Conduit, that's really pushing the edge of graphic capabilities on the Wii and doing things that people didn't think were possible. And I think, one, that makes other developers stand up and take notice. And two, that makes consumers say, 'Huh. Maybe there's something to this.' Or if you look at Mad World [you can see] just the sheer creativity of that graphic style and the impact of the black and the white and the red," she said.

Dunaway went on to say that 2009 will be the year the Wii "turns the tide" and proves the system can appeal to people of all tastes. Other evidence she provided beyond a pair of fairly violent Sega offerings in 2009 were the Nintendo-published refreshes of Sin & Punishment and Punch-Out; both of which are slated for release next year.

"[B]ringing that [intellectual property] to the U.S. for the first time - would start to get at that action-seeking, thrill-seeking need that that audience has. Punch-Out, while it may be more of a Nintendo fanboy [kind of game], still, I think, gets at that need for action," she said.