New X1 DVR Interface Takes Comcast TV to the Cloud

22.05.2012
With more and more TV viewers to their cable provider's video service, Comcast announced a move Monday that may give its subscribers an incentive to resist that trend.

In the coming weeks, the cable TV provider said it would roll out a new service that it vows will transform TV into an entirely new integrated entertainment experience.

The new service is called Xfinity TV on the X1 platform. It integrates interactive, customized apps, and social media features with Comcast's traditional video services.

The idea seems to be to make watching video on cable TV more like watching it on the Internet and, by doing that, make cutting the TV cord less attractive to a subscriber.

What's more, Comcast appears to be using the promise of X1 to grow subscribers to its "triple-play" premium services, since only triple-play customers will be eligible to subscribe to X1.