"For [an SOA] to shape up, an SOA champion is definitely needed [to] shepherd the entire forum of SOA and try to sell the benefits to business, and bring together business and IT," he said.

Although JPMorgan has for the past several years built point-to-point Web services to integrate applications, the company won't begin to build new business processes out of Web services until next year, Chakrabarti said. At that time, he added, the company will be creating the SOA enterprise architect job title.