Speaking on a conference call to announce a dividend and stock buyback program, Cook said, "We had a record weekend, and we are thrilled with it."

However, he declined to further elaborate on that comment, or to disclose when those weekend numbers would be made public.

Cook's comment came on a to Apple will pay its stockholders a dividend of $2.65 a share sometime after July, during the company's fourth fiscal quarter; and a $10 billion stock repurchase program that will start after September 1, when the firm's fiscal 2013 year commences.

In the first year of the dividend program, Apple expects to pay out $10 million to shareholders. "It will make us one of the largest dividend-payers in the United States," Apple CFO Peter Oppenheimer said on the conference call.