The company, which addressed privacy concerns as recently as Sunday night in a CBS 60 Minutes interview with CEO Mark Zuckerberg, is increasing its presence in Washington, D.C. by beefing up its lobbying team. That team will now have to eight members--up from zero just three years ago, .

The new profile page, which is being rolled out in phases and is not yet available on all accounts, urges users to "share your experiences, discover common interests, and highlight meaningful relationships." Differences include a new area at the top of the page which summarizes information such as occupation, city of residence, educational background, marital status, and a row of recent pictures of the account holder. The changes themselves did not set off alarm bells among security and privacy experts who reacted to them Monday, but some did note the new format means more information is shared, and more possibility for crime using that information now exists.

"I'm in two minds about these changes, not least because Facebook seems to be taking the opportunity to persuade its users to commit yet more information about their day-to-day lives to the social networking juggernaut," said Paul Ducklin, Head of Technology, Asia Pacific, for security firm Sophos, . ''By all means, embrace the New Profile. But don't rush into sharing ever-more information with ever-more people on Facebook. Information about your life and lifestyle is much more useful to identity thieves, cyberscammers and fraudsters than it is to the average person you might think of as a friend on Facebook."

Joey Tyson, a social media security expert who maintains the site , had already seen the changes because they were activated on his account Monday morning. He said his concerns were minimal.