The five areas the company is focusing on are design, 3G, mass market, companion products, and music. Motorola has always been a company that pushes forward, whether it is in handset design or industrial innovation. Here in the Philippines, we'd like to exhibit the quality and value that Motorola can offer by addressing these five strategic areas," said Motorola country manager Patrick Aronson.

Individually, these five zones allow Motorola to cater to the specific needs and wants of their consumers. Collectively, these areas influence Motorola's strategic planning. Every product we come up with must pass our "no compromises" standard that demands and delivers across technologies, price points, and markets, Aronson said.

Five zones

The first zone design touches on the need to break the barriers often established with mobile phones. For 2006, Motorola breaks out of the traditional candy bar and clamshell phones, and adds its own twist. Motorola's version of the clamshell phone -- the Moto RAZR -- took the market by storm. Aronson said that Motorola's comeback to the major mobile players' arena is due to the success of the RAZR.

The second zone, 3G, has brought Motorola mobile innovation to a new level. With the help of local service providers, Motorola is aiming to push 3G faster. Aronson said that the market is in for a surprise with the release of Motorola's 3G phones. "Our phones will delight customers. Our units are slimmer, more compact, compared to the available 3G phones in the market right now."