The report indicates that 92 percent of Hongkongers visit Facebook and 77 percent are reading blogs on a weekly basis.

Hongkongers recognise the positive impact of social media on their life and admit that it plays a significant role in addressing their challenges to work-life balance.

It is hard to spend real time with real persons during busy weekdays and 68 percent of people in Hong Kong surveyed said they spend the same or more time with friends online than they do in person.

"When face time is being squeezed, people switch online to share stories, gossip, tips and advice," said Simeon Mellalieu, general manager, Ketchum Hong Kong. "Supporting this trend is smartphone penetration which in Hong Kong is double that of the global average. Teenagers, businessmen and grandparents are using even two minutes of downtime to stay connected and share experiences with friends and loved ones."