Mobile application management (MAM) has put MDM in its place

05.06.2012

But in the broader enterprise marketplace, it's misguided and naïve to think that locking down devices will automatically make the IT environment more secure. It can often cause one of two things to happen: (1) the devices won't be used optimally (or at all), or (2) users will try to end-run IT, whenever possible, with their own device. Actually, I'd argue that whenever CIOs opt for a Draconian lockdown of mobile devices, they make the enterprise inherently less secure.

MAM is a superior model because it focuses primarily on the user and how mobile apps help empower that user in the workplace. As such, it's a cornerstone of the BYOD movement that's taking the enterprise by storm. According to an April 2012 survey conducted by 451 Research, 70% of organizations surveyed have policies in place for connecting "BYO" devices, with 43% reporting that employees are bringing and using their own mobile devices to the workplace.

ANALYSIS:

BYO is flourishing because users are more productive when they use their personal device to access corporate applications and data assets. They want the familiarity of a commercial apps store interface, like the iTunes Store or Google Play, and the freedom to use both personal and enterprise apps on their smartphone or tablet. They don't want their personal apps and information or their family photos wiped or locked down by IT, and they want a measure of privacy around their non-business use of their personal devices. [Also see: ""]