Executives tapping native apps bursting with functionality on iPhones and Android smartphones. Field salespeople showing off beautifully rendered iPad PowerPoint or Pages slides to impressed customers. Pretty heady stuff for some companies.

But other companies just don't have the resources to launch mobile BYOD this way.

For them, there isn't enough money to hire mobile app development teams for all the different platforms. Mobile device management, enterprise app stores, and mobile security specialists consume resources, too. There's the long and expensive mobile app development lifecycle, which can stretch for months.

American National Insurance Company (ANICO) of Galveston, Texas, was one of those companies that needed to find a cheaper way.