Robert Vambery, a professor of international business at Pace University's Lubin School of Business in New York, said this kind of behavior going on a while and it's naïve not to expect it. While he sees the possibility of action by Google and other firms having some short-to-intermediate term impacts on other businesses in their dealings with China, they won't be major, he said.

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"Unless there is some serious military encounter between China and the United States, then this is not likely to change significantly in the near future," Vambery said.

University of Notre Dame professor John D'Arcy, who conducts research on information and computer ethics, says Google decisions puts a little pressure on China, and said if U.S. firms feel any pause at all in dealing with that country, it is because more and more cyber attacks are being linked back to China.