Microsoft Lays Off Sub-distributors to Save Money


Agrees Sanath Babu, Proprietor, Sri Durga Enterprises, which used to handle the sub-distribution of Microsoft hardware in the Karnataka and Tamil Nadu. "We used to put their products in every shop in these two states. How will they manage to sell to those who need only a limited amount and not bulk orders?" he said.

Sri Durga had been with Microsoft for the past 8 -- 9 years. "We put in our best efforts to ensure that their products sell in every corner of Karnataka and Tamil Nadu. One fine day they decide they don't need us anymore. They think they can handle the channel partners on their own. Many of their channel partners have already joined Logitech," Babu added.