"Millions of people have switched to Mac because they love the security, stability and power that comes with world-class hardware and amazing software that just works, right out of the box," Apple spokesman Bill Evans told , breaking Apple's silence on the matter to this point.
Apple executives must have been giggling like school girls when the . "I'm just not cool enough to be a Mac person," says Lauren after entering an Apple retail store.
"The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool; with it's great designs and advanced software, nothing matches it at any price," said Evans.
Microsoft starts off by saying that Macs are cooler than PCs--regardless of how sarcastic it's meant to be--and no matter what Lauren finds, that point stays with you. If you've seen the commercial, you know that Lauren's goal is to find a 17-inch laptop for under US$1,000--and she does. She settles on an HP. Congratulations HP, you aren't cool enough either. The , with HP coming out ahead once again.
There are a couple of important points the commercials don't bring up: the operating system and the cost of owning the computer. Have you noticed that Microsoft never mentions Vista? It's like the OS doesn't exist anywhere except on the hard drives of poor, unsuspecting consumers. Apple talks about OS X all the time. Have you ever wondered why? Because it works. It's that simple.