Microsoft ad: 'I'm just not cool enough to be a Mac person.'

30.03.2009
Microsoft has pulled off the gloves in a new ad campaign that hits Apple's weak spot: Price.

In one new ad, Lauren, who is a member of the Screen Actors Guild as well as an office manager, drives herself to an Apple Store in a one-minute video clip. Her goal: Buy a 17" laptop for US$1,000. The ad's premise: If she finds one, Microsoft will buy it for her.

Apple lets Lauren down: "For a thousand dollars, they only have one computer available, and that's a thirteen-inch screen," she says outside the store. To get her 17-incher, she says while driving away, "I would have to double my budget, which isn't feasible."

Not surprisingly, Lauren ends up at a Best Buy (yes, an electronics retailer that's still in business -- , Best Buy is not only surviving, it's actually .) The second half of the ad is filled with Lauren jumping up and down in front of the sprawling racks of sub-$1,000 Windows notebooks with 17-inch displays.

"I'm a PC," she concludes while hugging her new HP Pavilion in the parking lot, "and I got just what I wanted."

The backlash from Mac fanatics at AppleInsider.