"Due to limitations inherent in legacy DLP solutions, organizations have had to take a brute force approach to protecting data," said Gerhard Watzinger, Executive Vice President and General Manager of McAfee Data Protection Business Unit. "These approaches are like using a sledge hammer to crack a nut and are usually used because of the high cost and complexity with deployment of traditional DLP. With McAfee Data Loss Prevention technology we can now enable the deployment of DLP that is cost effective and quick to value," he added.