LinkedIn Today: Tour What This Service Can Do for You

11.03.2011
LinkedIn has launched a beta product called ""--a social news service that aggregates the top headlines and stories related to your industry and based on what your connections share.

According to Liz Reaves Walker, senior product manager at LinkedIn, the company hopes to make this platform the go-to source for users to keep current on industry news. "For people who are short on time, we think this is a great product to help you get a sense for what matters," she says. LinkedIn Today launched to 22 industries and is also now available as a feature on the LinkedIn iPhone app.

The announcement follows LinkedIn's admission in its initial that "a substantial majority of our members do not visit our website on a monthly basis, and a substantial majority of our page views are generated by a minority of our members."

, author of , says this could be a key for keeping users on the site.

"There has never been a 'sticky' part of the site to keep members coming back each and every day. Once LinkedIn Today is more prominently featured on the homepage for users, it could take them away from other [news] sites and keep them using LinkedIn more frequently."

Here's a rundown of how LinkedIn Today works, plus a look at the mobile app.