According to the Burson-Marsteller Global Social Media Check-up 2011, while a global increase of 18 percent in Facebook engagement was driven by a 25 percent increase in Asian firms on the list building a presence on the social network, Asian firms continue to miss opportunities for engagement with online stakeholders.

The Burson Marstella study examines the Fortune Global 100's use of popular social networking platforms Data was collected between November 2010 and January 2011 based on Fortune Global 100 companies' November 2010 social media activity on Twitter or other regional/local microblogging website, Facebook or other regional/local social networking website, YouTube or other regional/local video sharing website, and corporate blogging. Of all the companies studied, 18 were from Asia Pacific, according to Burson Marstella.."