When Chevron pointed out that the majority of the top search results were sites favorable to the plaintiff, the judge responded that the links' placements were not the result of sponsorship by any of the parties involved in the suit. Of course, went out on October 24 detailing the company's side and providing links to the site.
The sponsored link appeared any time the plaintiff's name was searched (Larry Bowoto) and since the judge's order, no sponsored links appear for the search terms Bowoto or Larry Bowoto at all. Of the first ten results, nine are either sites favoring Bowoto's side or linked images, with the tenth result from a blog called "Nigeria Security Update."