After one update, in which the the tipster insisted "this is a new listing," a second update followed, reporting that a UPC search, using the SKU and model numbers revealed in the inventory sheet, "leads to a result indicating this is a case of iPhone 4 covers, which lends strong credibility to this being a Best Buy internal error and not a product reveal."

Nonetheless, even we are skeptical of that.

iPhone 5 plus "iPhone 4-plus"... if you live in mainland China.

A J.P. Morgan analyst studied the entrails, technically known as "proprietary research," and concluded that Apple will indeed release two Next iPhone models this fall, according to a (among other news sites).

One will have a "'significant' but not 'radically different' change in physical design," along with Apple's A5 processor, CDMA and GSM radios, and a thinner and lighter case: the new "fifth-generation" iPhone, according to analyst Mark Moskowitz.