Intel taps Will.i.am for creative director job

25.01.2011
William James Adams Jr., better known as Will.i.am of the popular music group Black Eyed Peas, was named Intel's new director of creative innovation, the chip maker said Tuesday.

Adams, a Grammy winner with multiple platinum albums, will work with Intel on developing new technologies, music and in technology advocacy, Intel said in a statement.

It is "a multi-year, hands-on creative and technology collaboration with Intel," the chip giant said.