Intel goes all-out to compete with ARM in tablets

14.04.2011
Intel is speeding up the release of tablet chips in an attempt to close the power and performance gap with ARM, which dominates the tablet market, analysts said this week.

Intel said this week that it was accelerating the release of its Atom chips for tablets, breaking a traditionally long wait cycle to upgrade the low-power processors. In 2013, the company will release an Atom chip for tablets that an Intel executive said will put the company's offering on par with ARM processors in performance and power consumption.

ARM Holdings, which licenses processor designs and architectures, virtually dominates the tablet market as well as the smartphone business. Apple's latest A5 tablet chip used in the iPad 2 includes an ARM processor, while Hewlett-Packard's upcoming TouchPad tablet runs on Qualcomm's Snapdragon processor, which also is based on the ARM architecture. Research In Motion and Motorola also are using ARM processors in tablets.

The tablet market is new for Intel, and the company released its first true Atom tablet chip, code-named Oak Trail, at the Intel Developer Forum in Beijing this week. The company also laid out the road map for future Atom chips, which includes an Oak Trail successor called Cloverview. Cloverview will be made using a 32-nanometer manufacturing process. Further information about the chip will be discussed later this year.

About 35 Oak Trail devices are scheduled to go on sale next month. Companies including Fujitsu, Samsung and Lenovo are expected to ship tablets that will run operating systems including Microsoft Windows 7, Google's Android and Intel's Meego.

Intel will also reveal new tablet and netbook chips in 2013 that will be made with its advanced 22nm process, at which time it will be on par with ARM for power and performance, said Bill Kircos, general manager of marketing at Intel's netbook and tablet group, in an interview with the IDG News Service last week.