In social media battle, Obama beats Romney

08.10.2012
President Barack Obama is more savvy about using social networks during the presidential campaign than his Republican opponent Gov.Mitt Romney.

That's the take of 64% of the 2,500 American Internet users polled in a Google survey on Sept. 21, while 35.8% of those polled said they thought Romney was doing a better job with .

"If you were to look at just this survey and make a call about which candidate has more momentum, synergy and support, Obama would appear the winner, hands down," said Glenn Livingston, CEO of market research firm UnlimitedTrafficMachine.com, which conducted the survey for . "It's really been a fun and highly revealing experiment."

Both campaigns have been using social sites like , and Google+ to get their messages out to potential voters and to motivate people to vote.

The fact that candidates are using social media and that voters are using social networks to get information and express their opinions isn't new. Social networks als played a role in the 2008 presidential campaign. However, that usage has exploded in the 2012 election.

Analysts point out that this activity isn't surprising Facebook, for example, which had 100 million monthly users in 2008 and has more than today. With all those people using Facebook, using the site to reach voters has become another component of a political campaign.