IDC: APac enterprise apps market to hit US$8.7 bln by 2015

The enterprise applications software market in Asia Pacific grew 13.4 percent year-on-year in the second half of 2010, said Wednesday when unveiling its latest Asia/Pacific Semiannual Enterprise Applications Tracker.

According to the research firm, the emphasis organizations had on productivity, optimization, and business integration were all drivers of the growth. IDC expects this positive impetus to continue and drive the market to grow at a CAGR of 13.74 percent till 2015 and reach US$8.7 billion.

"Newer delivery models such as SaaS and appliances together with "socialytic" apps--a convergence of enterprise apps, unified communications (UC), collaboration tools, social media, analytics--and enterprise applications mobility, will start gaining traction and would graduate to mainstream adoption owing to the need for optimized business processes, better marketing, customer relationship, and executive decision making," said Sabharinath Bala, research manager of IDC's Asia/Pacific Enterprise Application Software.