Icesoft rendering technology used by Macromedia

28.02.2005
Von Paul Krill

Icesoft Technologies Inc. said its Icereader SDK is being incorporated into the Macromedia ColdFusion application server, providing for conversion of HTML-based data into PDF or Flash content.

Macromedia has licensed Icesoft"s Icereader SDK technology for use in the ColdFusion MX 7 release, said Robert Lepack, vice president of marketing at Icesoft.

Although a Macromedia official is quoted in an Icesoft press release about the arrangement, a Macromedia representative on Friday said the company was not yet ready to talk about the deal. In the press statement, a Macromedia executive cites the Icesoft software as enabling Macromedia to render documents seamlessly across multiple formats.

The Icereader technology is a Java HTML rendering component, Lepack said. "In the case of Macromedia, they actually use it server-side to parse Web content on servers and convert it into a different file format such as Flash in their case and even PDF," Lepack said.

Icepack"s SDKs support rendering of HTML documents in "headless" J2EE server environments. Icepack is defining a headless server environment as one in which the browser engine does not render content onto a display or a monitor, but converts the content to a different format, said Lepack.