HTC Rhyme coming exclusively to Optus

20.10.2011
Optus will exclusively launch the in Australia on 1 November. Described as "elegant" and clearly marketed towards women, the Rhyme includes a charm accessory that glows when you receive a call or text message.

The HTC Rhyme is clearly marketed at women. It's a lightweight and compact Android phone with a 3.7in touchscreen, mid-range specifications and an included charm that glows when you receive a call or text message. The charm is designed to dangle out of a handbag or purse, emitting a soft glow when you receive a call or text message.

"We've designed the HTC Rhyme based on feedback that consumers want their phones to be more personal and complimentary to every moment of their day," said Ben Hodgson, HTC Australia and New Zealand country manager. "We believe the market is ready for more choice in terms of different form factors and colours and the HTC Rhyme is stylish, distinctive and different."

The HTC Rhyme includes a number of accessories in the sales package that you normally wouldn't find with other smartphones. Aside from the charm, Australian models of the Rhyme sold through Optus also include a docking station with built-in speakers, "virtually tangle-free" headphones with a flat cord and a pouch to store the phone in.

"The design is a fresh interpretation of what we come to expect from smartphones," said Gavin Williams, Optus consumer marketing director. "With an impressive host of practical accessories and advanced features, the HTC Rhyme is a great new addition to our handset range."