HP optimistic about growth in imaging and printing sector

09.09.2011

Outlining the company's key innovation strategy, Joshi highlighted three trends: delivery of Cloud-led and Web connected innovation for consumers and businesses, tools for SMBs to manage print content efficiently and effectively, and innovation for impact in key segments in APJ, especially education.

At the conference, Joshi also said that HP's IMG group will focus on education as a key segment in Asia Pacific, where many of the home-users and students can benefit from a growing range of new content and technologies. Families with HP's web-connected printers will soon be able to access new materials from leading education content providers via print apps. He announced the group's collaboration with four educational content providers in Asia Pacific in Hong Kong, China, and Korea.

Two of the new printing solutions from HP's new line-up is HP ENVY110 e-All-in-One and Photosmart e-All-in-One. These printers will be added to the suite of 10 million web-connected printers that now allow users to stay connected and productive on the go.