How Not to Do Twitter: The Rise and Fall of My Twitterverse

04.06.2011
I came a little late to the Twitter party. Once I embraced the basic concept, I set out to --in all the wrong ways, and for all the wrong reasons. If you are new to Twitter, or trying to gain Twitter followers, perhaps you can learn from my mistakes.

The Wrong Way to Do Twitter

There is no point in tweeting in a vacuum. If you don't have Twitter followers, you are essentially only tweeting to yourself. I had grand visions of being an Ashton Kutcher ( - currently 6,891,674 followers), or a Pete Cashmore ( - currently 2,336,322 followers), or a David Pogue ( - currently 1,351,572 followers), or even a Robert Scoble ( - currently 183,534 followers).

I did some Google searches and asked around about building a Twitter following. Apparently, I fell in with the wrong crowd and . Basically, the direction I got was to follow as many other Twitter accounts as I possibly could, and then those Twitter tweeps would reciprocate and follow me back. The problem with this strategy is that it raises your Twitter following number, but doesn't attract any actual Twitter followers.

You can't buy love...or Twitter followers. The only Twitter followers you get following the "follow and they'll follow you back" strategy are other Twitter users following that same strategy. The net result was that I was quickly approaching 20,000 Twitter followers, but the vast majority of them were never really interested in reading my tweets or contributing to any meaningful dialog. In the end, I was still basically tweeting in a vacuum--just a much larger vacuum.

Scorched Earth Do-Over