Earlier this year, camera start-up Lytro provided an of what their first product could do. Using a light-field sensor--the likes of which had previously only been seen in science labs and supercomputer-connected arrays of hundreds of cameras--the camera could record data about light travelling in every direction through 3D space. In practical terms, that means that the camera's photos can be . It's the . The only problem: Lytro only demoed the output of their light-field cameras. The device itself, its price, and the details about everything in between were all kept under wraps until today. And it's looking good.Ren Ng, the founder and CEO of Lytro, took the lid off of Lytro's first " for everyone" at an event in San Francisco Wednesday. The camera's physical design is as out-of-the-box as the light-field technology itself: The square, tube-like device measures just under four-and-a-half inches long, looking more like a miniature telescope than a traditional camera.After some brief hands-on time with the camera, I came away impressed. This is certainly a device that has Flip-like potential to change a chunk of the camera market and make using a standalone camera rather than a cellphone camera an attractive option. As complicated as the technology behind the camera is, using it is dead simple. It's light, pocketable, and well-constructed; its user interface is straight-forward, interacting with the camera's output is a fun process, and, like 3D image- and video-capture, it forces the shooter to think much differently about how they're composing a shot. Its specs are also surprisingly high-end given the device's size. For one, the Lytro camera has an 8X optical zoom, which is roomy for a pocketable device. More importantly, the camera has a very bright, constant F2.0 aperture; normally, long-zoom cameras pinch down the aperture to narrower, less-effective light-gathering settings as they reach the telephoto end of the zoom. Ng says that the wide aperture at both ends of the zoom helps the Lytro take great photos in low light.Your average camera measures its sensor resolution in megapixels, but this Lytro camera does things differently there, as well. The Lytro camera has a resolution of 11 megarays, meaning that the camera's sensor is capable of capturing 11 million rays of light per picture. And because the camera doesn't have to autofocus before it shoots--you do that after the fact--shutter response is immediate.Borrowing a page from both the , the Lytro camera comes with its own image-management software loaded onto the device; once you plug the camera in to a compatible computer, the software auto-installs and shows a gallery of images you can interact with. However, at launch, the camera's embedded software will only work with a Mac (OS 10.6 or later). Lytro says the company is working on a Windows-compatible version of the management software, but no release date has been set at this time.