Since my CauseWorld adventure, I haven't used the app on many subsequent shopping trips. It's not that I don't care about good causes, I just simply forgot about the app. I didn't even check into stores when I went back to the Mecca and bought that shaving kit. Now that's being a phony.
Tom Kaneshige is a senior writer for CIO.com in Silicon Valley. Send him an email at . Or follow him on Twitter . Follow everything from CIO.com on Twitter .
in CIO's Consumer Drilldown.