So far, Google Analytics has approached mobile-application tracking from a perspective that's more tailored to conventional websites, said JiaJing Wang, a Google product manager.

With the new reports, Google Analytics will provide results for iOS and Android applications that include deeper, broader and more specific metrics, he said.

"Application developers and marketers need to have a profound understanding of their mobile applications' usage," Wang said.

One set of reports will focus on measuring new and active users of an application, the different versions in use and the devices it's being installed on, as well as how people are finding it at the Google Play store.

Another set of reports will zero in on engagement data, such as the frequency with which people use the application, the length of sessions and the in-application usage patterns, as well as trends in crashes and bugs.