Google Mobile Search Ads Can Expand Your Local Reach

21.10.2011
For small businesses, Google's new mobile search advertising features can increase the ROI of your ads by targeting local customers. To get started with mobile search engine ads, optimizing is the first step. Using your paid search dollars to bring in those clients is next, and Google is making it much easier for small businesses.

Surojit Chatterjee, Google's senior product manager for Mobile Ads, in a blog post.

Would you like your business ad to appear when an Android user searches your local industry from their Yelp mobile app? That can happen now. Custom Search Ads, just announced this week, will allow businesses to advertise when someone searches from within an app. We'll keep an eye on this feature and give you a more detailed how-to as it is rolled out.

If your business is closer than a competitor across town to the location of someone searching your market from their smartphone, this makes it more likely that you will rank above them in their mobile search. This is a feature both companies and searchers can appreciate.

A year ago, Google introduced hyperlocal search ads with features like phone numbers that you could click to call from a mobile ad. Here's a Google case study of in call volume after using this feature.

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