Google may strip 'beta' tag from some apps

28.05.2009
Google may be ready to remove the "beta" tag from some of its online applications in a move to widen their appeal among paying business customers, company officials suggested Wednesday.

Google is known for keeping the "beta" designation on products even long after they launch. The most prominent example is Gmail, which has been available for five years and is used by millions of people, yet still says "beta" next to the Gmail logo.

At a round table for press and analysts at Google's I/O conference Wednesday, Gartner analyst Ken Dulaney said the practice is off-putting for some business users, who think of a beta as something that's still being tested.

Google Apps Premier Edition, the paid version of Google's online applications suite that comes with customer support and a service-level agreement, is not labelled as a beta, noted Matt Glotzbach, product management director for Google's enterprise products.

But he acknowleged that many of the applications within it, such as Google Docs and Google Calendar, still are. "It's a minor annoyance and something you'll see addressed in the not-too-distant future," he said.

Pressed further, Google Docs Product Manager Jonathan Rochelle said: "We're going to deal with that very soon; we're going to figure out a way to fix that."