"Google+ changes things by expanding things," Kubicki says. "This isn't just another platform, it's Google's platform, which brings up a lot of issues surrounding privacy like what information Google collects and how they use that information, which isn't necessarily a bad thing. Consumers are constantly trading off privacy to gain products, innovations and services."
To prepare for the potential surge in Google+ interest, Kubicki offers five recommendations that businesses should consider when allowing employees access to Google+ from within the enterprise and on enterprise-issued devices.
and are important to businesses for a number of reasons, including ensuring that employees understand which behaviors are and are not appropriate, as well as potential consequences.
Just because Google+ is new, doesn't mean businesses should ignore it, says Kubicki. "Legal tends to see a lot of cases of businesses that ignore social media. Instead, they need to be sure they're addressing social media use and specifically including Google+ in their policy."