Google+: 5 Legal Issues for Businesses

03.08.2011
As Google+ grows in popularity--now with more than 20 million users--the new social network is triggering a number of questions with legal implications from businesses about potential policy changes, data retention issues and more, according to Joshua Kubicki, senior director of legal and corporate practices at Applied Discovery, an e-discovery provider that works with corporations preparing for and responding to legal actions.

"Google+ changes things by expanding things," Kubicki says. "This isn't just another platform, it's Google's platform, which brings up a lot of issues surrounding privacy like what information Google collects and how they use that information, which isn't necessarily a bad thing. Consumers are constantly trading off privacy to gain products, innovations and services."

To prepare for the potential surge in Google+ interest, Kubicki offers five recommendations that businesses should consider when allowing employees access to Google+ from within the enterprise and on enterprise-issued devices.

and are important to businesses for a number of reasons, including ensuring that employees understand which behaviors are and are not appropriate, as well as potential consequences.

Just because Google+ is new, doesn't mean businesses should ignore it, says Kubicki. "Legal tends to see a lot of cases of businesses that ignore social media. Instead, they need to be sure they're addressing social media use and specifically including Google+ in their policy."