Going to the Source -- For Data


Acosta is testing enterprise planning software start-up Tidemark's SaaS-based platform, which includes enterprise planning, profitability modeling, and metrics management and reporting. Although Anthony currently is working with a beta version that is linked to a data warehouse, he hopes Tidemark's mid-year general release will provide direct hooks into the company's data sources. "Tidemark will enable me to offer non-finance users Web-based access to monthly reports in a way that doesn't require a lot of technological expertise," he says.

He also expects to slowly remove himself from the process by identifying trends among the reports users want and adding them to a menu. "My goal has always been [to use financials] to tell the story of where the company is at now so we can make good decisions going forward. If users can dig into the information on their own, this will happen much better," he says.