With its latest report, the FTC continues to prevail on members of the Internet and advertising industries to develop meaningful, broadly adopted codes of conduct to provide consumers with more insight about what information is being collected and how it is being used, as well as tools to limit access to that data such as the do-not-track option that the leading browser makers have endorsed.

The report presses three themes that could be described as best practices for businesses operating on the Internet:

1. Privacy should be incorporated into new products and services by design.

2. Businesses should provide consumers with simplified ways to control their information.

3. Corporate data collection practices should be transparent to the public.