Organised by the , the attracts millions of visitors to Sydney's Olympic Park to view livestock judging, wood chopping, sample country produce and buy some showbags.

RAS spokesperson Stephen Lally said 2009 is the first year social networks are being used to promote the show, which seems to be having immediate results with its already boasting more than 4500 members before the show has even started.

"We have used a Facebook group to market the Easter Show, but also to try and build a sense of community around the Show, and generate a buzz," Lally said. "Hopefully using Facebook [will] allow us to reach an audience we may not otherwise reach. We try to encourage engagement, and get people involved by running competitions and starting discussions."

RAS staff also make an effort to reply to all questions posted on Facebook so its acts more like a service, than just a promotion.

"It's also a great way to do customer research,"Lally said. "We learn what people love about the show and get instant feedback on what they think about what we do."