There is no easy answer, but we believe that magazines, show dailies, TV, events, and the Internet-collectively termed "trade media"-play a vital and influential part of any executive's life. They inform, educate, question and challenge-and sometimes they entertain.

They should also keep to a long tradition of independence from control, boost industry debate, and recognize quality and excellence in the marketplace. We believe that in a world where communications and transactions proliferate, that the role for trusted editors and effective presentation is paramount.

We understand we have to constantly develop new media and new publications with different delivery platforms and different frequencies that better serve you and the 78,000 other executives that rely on our information. The initial fear that the Internet spelled the death of print has been almost unanimously rejected, but we have to keep readers up to date and provide context and analysis in the most timely and relevant way, and often we find that the web and/or electronic media is the best way of doing this.

The easiest way to find out more about our new media and how it can help you, is to visit our respective websites where you will find a list of our print publications, along with easy registration forms for the magazines, web based e-zines, freedaily newsletters, and niche e-newsletters, that could help you with your work. So please visit our websites:

' www.telecomasia.net