From Advanstar to Questex

17.08.2005
Von Robert I.

The question for any business planning ahead is: "What will the industry look like in ten years time?" More specifically for us as trade media: "How will our content evolve, and what benefits can we deliver to our customers, across which media platforms?"

There is no easy answer, but we believe that magazines, show dailies, TV, events, and the Internet-collectively termed "trade media"-play a vital and influential part of any executive"s life. They inform, educate, question and challenge-and sometimes they entertain.

They should also keep to a long tradition of independence from control, boost industry debate, and recognize quality and excellence in the marketplace. We believe that in a world where communications and transactions proliferate, that the role for trusted editors and effective presentation is paramount.

We understand we have to constantly develop new media and new publications with different delivery platforms and different frequencies that better serve you and the 78,000 other executives that rely on our information. The initial fear that the Internet spelled the death of print has been almost unanimously rejected, but we have to keep readers up to date and provide context and analysis in the most timely and relevant way, and often we find that the web and/or electronic media is the best way of doing this.

The easiest way to find out more about our new media and how it can help you, is to visit our respective websites where you will find a list of our print publications, along with easy registration forms for the magazines, web based e-zines, FREE daily newsletters, and niche e-newsletters, that could help you with your work. So please visit our websites:

? www.telecomasia.net

Essential regional telecommunications news and analysis. Free daily newsletter.

? www.enterpriseinnovation.net

A regional IT solutions portal-launched mid-July.

? www.cw.com.hk

Hong Kong IT, tech news and analysis. Free daily news service.

? www.networksasia.net

Weekly updates for regional networking and IT executives.

In print we now publish, along with Computerworld Hong Kong, Enterprise Networks Asia, TelecomAsia, WirelessAsia, and TelecomChina (Chinese-language), as well as niche e-newsletters on broadband, tests & measurements and satellite.

Lastly, I am pleased to share some exciting news with you-as some of you may have noticed, we have a new logo and company name on our masthead. Questex Media Group, Inc, a newly formed diversified business media publisher and event producer, has acquired five key divisions-including all Asian operations-of our previous parent company, Advanstar Communications. Questex is backed by The Audax Group, a leading investor in middle-market companies, which manages in excess of US$1 billion in equity and mezzanine debt capital. This new organization will enable increased focus on our marketplace, increased focus on our individual brands, increased focus on you, our customer, and increased access to funding for new initiatives and further growth of our company.

I, along with the rest of the team at Computerworld Hong Kong look forward to continuing to service your needs as part of Questex. Please feel free to contact me with any questions you might have, or any ideas for other media to better serve your needs.