During the 90 to 120 seconds it takes to run a lap in Formula One, engineers in the pit crew use telemetry and business analytics tools to find adjustments to make on a car racing at speeds of more than 185 mph. Every fraction of a second does count, says Graeme Hackland, IT director for , a three-driver team co-sponsored by Lotus Cars and Renault. At a recent race in Bahrain, a Lotus F1 driver lost first place by just three seconds.

No one says IT was to blame--the driver said afterward that he used his brakes at the wrong moment. But Hackland says he wants to make sure that IT runs friction-free and that application development, in particular, goes better than it has. "If software is causing problems to end users or distracting them from their main job, that's the worst possible scenario for us."

Racing to Agile Development

Lotus F1 recently ditched traditional application development methods for agile development, including scrum and visualization. The goal is to produce better tools faster for both pit crew and car designers. Hackland says he also wanted to erase the perception that sometimes IT doesn't understand everything about how the pit crew and car designers like to work. "They wanted us to deliver more right the first time," he says.

The continuous communication between developers and users under agile development can clarify how the end product should look, feel and work much earlier in the process, says Margo Visitacion, an analyst at Forrester Research. But organizations underestimate the culture shock of going agile. "Collaboration is a lot different from taking requirements, throwing them over a wall and expecting perfection many months later," she says.