Rosensweig had some inside connections at Guitar Hero's parent company, Activision Blizzard. Activision's Chairman and CEO, Bobby Kotick served on the Yahoo board for years while Rosensweig was an executive.

that Rosensweig may have been drawn to the job because of his interest in returning to an operations position (he worked in private equity after Yahoo). It may also be because of his interest in music: He was an .

"With a platform and content that universally engages a wide range of audiences, Guitar Hero has incredible growth potential. I look forward to continuing to develop Guitar Hero into an even more successful enterprise," he said in a .

Rosensweig will , which will involve managing marketing, logistics, game development and hardware manufacturing.

He will undoubtedly be busy. , including a new game called DJ Hero for players who are into electronic music.