Five Tablet Computer Myths, Busted Open

15.04.2011

2. Tablets Are Mostly Used for Multimedia

Market research firm when discussing the iPad and its brethren. But, as , the AdMob survey indicates that only half of tablet purchasers use them for "consuming entertainment (music, videos)."

Bearing in mind that tablets are mostly used in the home, it would make little sense to watch a movie on a small tablet when a large TV is ready and waiting a few feets away. I suspect most of the 51 percent of people using tablets to watch movies and multimedia are consuming YouTube snippets or short news reports on their tablets, rather than full-length feature films.

3. Tablets Are Used for Web Browsing

This might be true, but the type of Web browsing on a tablet is different from that of a desktop PC. Seventy-eight percent of respondents to the AdMob survey said they use their tablets for "searching for information." This isn't hard to understand; in my experience, tablets are very commonly used when there's a desire to scratch an information itch. Is Sheldon's girlfriend in "The Big Bang Theory" the actress from "Blossom?" Grab the iPad and do a quick search.