FIFA Earth will run all year round, and keep track of the number of games, number of wins, losses and draws, and sort this data by team, and location. It will also allow you to dig back through the data to find the best and worst plays by day, week or month. The app also tracks all Twitter mentions of the game as they are happening, and keeps track of the number of mentions during the past 24 hours.
As a snapshot of how a game like this is impacting popular culture around the world, FIFA Earth is a fascinating exercise, and something that we fully expect to see replicated for other titles too. The potential for tracking performance in online shooters, or MMOs certainly seems to have a lot of potential.